During Lieutenant Colonel Al Amatuzio's 25 years as an award-winning jet fighter pilot, he gained a solid appreciation for the extraordinary lubricants that protected the engines of the jets he flew. He knew that only these lubricants, synthetic lubricants, could stand up to the demanding operating conditions of jet engines and the severe temperature extremes they encounter.
He knew also that the same outstanding performance benefits synthetic lubricants provide for jet engines would prove invaluable to car, truck, and other internal combustion engines.
In the mid 1960's, Al Amatuzio began an intense period of research and development.
He assembled the industry's most knowledgeable chemists and directed the formulation of the first synthetic motor oil in the world to meet American Petroleum Institute (API) service requirements.
The introduction of AMSOIL synthetic motor oil in 1972 set all-new standards for motor oil quality. AMSOIL synthetic motor oil outperformed conventional petroleum motor oil on all counts. It was clear from the start that this innovative product would play a major role in engine performance and engine life.
Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and has followed the AMSOIL lead with introductions of synthetic motor oils of their own. They spend millions of dollars advertising their "new and "revolutionary" products. No one, however, can match AMSOIL experience and technological know-how. And no one delivers products like AMSOIL.
Accept no substitutes. AMSOIL is "The First in Synthetics."
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