This branding has been a long time coming, and the biggest hold up was what to name it! How do we find a great name that matches our vision, is likeable, doesn’t have a bad connotation, isn’t already popular, and has an available domain? It sounded impossible!
But, after A LOT of experimentation, a friend came up with the word “alternavivo,” by combining the words “alternative” and “vivo,” a Spanish term meaning “I live.” Our Founder has always been enthralled in Spanish culture and has even spent considerable time learning Spanish and Latin American language and cultures abroad. It suited her lifestyle and the brand, but it was too long.
So we quickly shortened it to “Alternavi,” then “Navi,” but “Navi” was too short. We wanted three syllables, so we added an “A.” The word “Anavi” in Sanskrit means “kind to people,” which definitely matched our core belief system, but we wanted our own word, so we added a final “i” making the word “Anavii,” meaning an “alternative lifestyle.”
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